Safe online ordering: your privacy and our policy on it

At Kranendonk B.V., we highly value your privacy as a customer. In short, you can expect the following from us:

⇒ We handle your personal data, such as email address, address, and telephone number, with care. We share them as little as possible and only within legal frameworks. Your data is NEVER sold to third parties.
Read more about Data Processing
⇒ As a customer, you have and retain the right to access or immediately delete your data from our system.
Read more about your rights
⇒ You choose which cookies may be placed.
Read more about cookies

Below you will find the full version of our privacy policy.

Contact Information - Kranendonk B.V.
Wood End Ln
WS13 8NE Lichfield
[email protected]
+44 1482904013
Chamber of Commerce: 18080774


Kranendonk B.V. cares about your privacy. Therefore, we only process data that we need for (improving) our services and handle the information we have collected about you and your use of our services with care. This privacy policy applies to the use of the website and the services provided by Kranendonk B.V.. The effective date of these terms is 25/05/2018, and with the publication of a new version, the validity of all previous versions expires. This privacy policy describes what data about you is collected by us, how this data is used, and with whom and under what conditions this data may possibly be shared with third parties. We also explain how we store your data, how we protect your data against misuse, and what rights you have regarding the personal data you provide to us. If you have any questions about our privacy policy, you can contact us using the contact information provided above.

About Data Processing

Below you can read how we process your data, where we (let) store it, which security techniques we use, and who has access to the data.

Type of Data

We only collect personal data that you provide yourself when requesting/contacting/requesting samples or when ordering. Here, we try to ask for only necessary data. This may include:

- First and last name
- Address details
- Telephone number (optional where possible)
- Email address
- Purchase details

If you apply for a position at Kranendonk B.V., we also receive and store your CV. This data is deleted 6 weeks after the end of the procedure.

In addition, some data is collected automatically by our website in order to further improve our services. This data (such as your IP address, web browser, and operating system) is not personal data. This data is deleted after 6 months.


If you like to stay up to date with new products and promotions, you can subscribe to our newsletter. We will then register your email address. If you register for our newsletter, we will use the data required for this purpose or provided separately by you to send you our email newsletter regularly based on your consent in accordance with Art. 6 para. 1 p. 1 lit. a GDPR.

You can unsubscribe from the newsletter at any time by sending a message to the contact option described above or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from our newsletter database.

Purpose of Data Processing

We use your personal data exclusively for the purpose of our services: to execute the agreement and to further improve our services.

Use and Exchange of Your Personal Data

We do not use your data for (targeted) marketing without your explicit consent (for example, signing up for the newsletter). You can also withdraw this consent at any time. Kranendonk B.V. does not sell your data to third parties. Of course, we share necessary data with parties involved in the execution of the agreement. Think of carriers, IT services, and other services. Or to comply with a legal obligation. With companies that process your data on our behalf, we conclude a data processing agreement to ensure the security and confidentiality of your data. Kranendonk B.V. remains responsible for these processes.

Processing of Payment Data

To handle (part of) the payments in our webshop, we use, among others,

- the platform of Mollie B.V.
- the various platforms of banks
- Paypal, if you choose Paypal as a payment method

These payment platforms process your name, address, and place of residence, and your payment details such as your bank account or credit card number. These payment platforms have taken appropriate technical and organizational measures to protect your personal data. These payment platforms reserve the right to use your data to further improve the service and, in this context, share (anonymized) data with third parties. In the case of a request for deferred payment (credit facility), these payment platforms share personal data and information about your financial position with credit rating agencies. All the safeguards mentioned above regarding the protection of your personal data also apply to the parts of the service provision of these payment platforms for which they engage third parties. These payment platforms do not keep your data longer than allowed by law.

Processing of Personal Data for Reviews

To demonstrate our reliability and measure your satisfaction, we use the seal of approval and review service of Trusted Shops GmbH. For this purpose, your order number, name, and purchase data are shared with Trusted Shops. After purchase, you will therefore receive a one-time email from Trusted Shops asking you to rate our service and products.

Processing of Personal Data for Marketing Purposes

Of course, we want to offer you the best shopping experience and show you as relevant advertisements as possible on our website and beyond. For this, we use various analysis and marketing tools. If data is shared with these parties, it concerns non-personal/traceable data, or your data is hashed shared, which means that it is irreversibly anonymized. For more information, see the section Cookies & Similar Techniques.

Cooperation in Fiscal and Criminal Investigations

In certain cases, Kranendonk B.V. may be required by law to share your data in connection with fiscal or criminal investigations by government agencies. In such a case, we are obliged to share your data, but we will resist this to the extent permitted by law.

Retention Periods

We will not retain the collected personal data for longer than strictly necessary and as legally regulated to achieve the purposes for which the data was collected. Based on applicable administrative obligations, we must retain documentation related to your order (invoices, receipts, order confirmations, etc.) with your personal data, so we will retain this data for as long as the legal term (7 years) runs. We anonymize personal data as much as possible after a period of 1 year.

Your Rights

Under applicable legislation, you as the data subject have certain rights regarding the personal data processed by or on behalf of us. We explain below what these rights are and how you can invoke them. Please note that we may request additional information to verify your identity. You always have the right to lodge a complaint with The Information Commissioner's Office (ICO) if you suspect that we are using your personal data incorrectly.

Right of Access

You always have the right to access the data that we (have) process and that relate to your person or are traceable to you. If your request is granted, we will send you a copy of all data to the email address known to us, with an overview of the processors who have this data, stating the category under which we have stored this data.

Right to Rectification

You always have the right to have the data that we (have) process and that relate to your person or are traceable to you, adjusted. If your request is granted, we will send you a confirmation to the email address known to us that the data has been adjusted.

Right to Restriction of Processing

You always have the right to restrict the processing of data concerning your person or that can be traced back to you, which we (have) process. If your request is granted, we will send you a confirmation to the email address known to us that the data will no longer be processed until you lift the restriction.

Right to Data Portability

You always have the right to have the data that we (have) process and that concern your person or that can be traced back to you, carried out by another party. If your request is granted, we will send you, to the email address known to us, copies of all data about you that we have processed or that have been processed on our behalf by other processors or third parties. In all likelihood, we will no longer be able to continue the service in such a case because the secure linking of databases can no longer be guaranteed.

Right to Object and Other Rights

In certain cases, you have the right to object to the processing of your personal data by or on behalf of Kranendonk B.V.. If you object, we will immediately stop processing the data pending the resolution of your objection. If your objection is well-founded, we will provide you with copies and/or copies of the data we (have) process, and then permanently stop processing. For the above rights: You can make a request to us using the contact information at the top of this document. You will receive a response to your request within 30 days. You also have the right not to be subject to automated individual decision-making or profiling. We do not use profiling and/or other automated decision-making. If you believe otherwise, please contact us.

Cookies & Similar Techniques

During your first visit to our website, we informed you about our cookies (and similar techniques) and asked for your consent to place them. If you do not wish to store any cookies at all, you can opt out of cookies by adjusting your internet browser settings to no longer store cookies. Additionally, you can also delete all information previously stored via your browser settings. We use multiple types of cookies, most of which are functional (essential) and analytical cookies placed by ourselves. In addition, we use third-party cookies. Some of these are again functional (essential) and analytical cookies, some are for marketing purposes, the so-called marketing cookies.


Our website uses the web service of the company CloudFlare Inc, 101 Townsend St, 94107 San Francisco (hereinafter: CloudFlare). It is used to ensure the full functionality of our website and to defend against DDOS attacks. In this context, your browser may transmit personal data to CloudFlare. CloudFlare has self-certified under the EU-US Privacy Shield agreement (see The data is deleted once the purpose of its collection has been achieved. For more information on the processing of transferred data, please refer to CloudFlare's privacy policy:

Google Analytics / Google Tag Manager

Through our website, we place cookies from the American company Google, as part of the "Analytics" service. We use this service to track and receive reports on how visitors use the website. This processor may be required by applicable laws and regulations to provide access to this data. We have not allowed Google to use the analytics information obtained for other Google services. This cookie is not used for advertising or other commercial purposes. IP addresses and other personal data are anonymized so that data can never be traced back to you or your IP address. If you prefer to completely block the Analytics script, you can download an opt-out plugin for Google Analytics here: With this plugin, your visit will no longer be counted in the statistics of all websites that use Google Analytics.


We use YouTube to display videos on our webshop about our products. YouTube (Google) stores user preferences, among other things. Learn more at:

Trengo Chat

We use Trengo (Trengo B.V., Burgemeester Reigerstraat 89, 3581 KP Utrecht) to offer live chat customer service on our website. Learn more at:

Marketing Cookies

We use online advertising to promote our services, both through search engines and through ads on other websites. We prefer to do this as targeted as possible, to keep costs low and not show you unnecessary ads. For this purpose, we place some cookies from Google Adwords, Google Analytics & Tag Manager, Google Dynamic Remarketing, and Microsoft Bing Ads. With these cookies, we can:

  • Track which ads you have already seen. This prevents you from seeing the same ads too often.
  • Track how many visitors click on our ads.
  • Track how many visitors take a service from us after clicking on an ad. This allows us to analyze the effectiveness of our ads.
  • Track whether you have already taken certain services from us. You will then not see unnecessary ads.

Google Adwords, Google Analytics, Tag Manager & Google Dynamic Remarketing

This website uses various online analysis and marketing tools from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This is used to recognize that a visitor has come to our website via a Google advertisement. Google uses cookies that are stored on your computer and that allow an analysis of the use of the website and your visit to it. The cookies for so-called conversion tracking are placed when you click on an ad placed by Google.

Our website also uses the features of Google AdWords Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser, which enables interest-based advertising via a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have given Google permission to link your internet and app browser history to your Google account and to use information from your Google account to personalize the ads you see on the web. In the context of using Google Ads Remarketing, personal data may also be transferred to Google LLC servers in the USA.
For more information on what Google does with stored data, read the Google privacy statement. If you want to completely opt out of the use of Google cookies, go to

Microsoft Bing Ads & Bing Universal Event Tracking (UET)

On our website, we use the conversion tracking of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Bing Ads stores a cookie on your computer if you have come to our website through a Microsoft Bing advertisement. No personal information about the identity of the user is shared.

Bing Universal Event Tracking (UET) is also used on our website to collect and store data based on which usage profiles are created using pseudonyms. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website if they have come to our website through Bing Ads advertisements. If you come to our website via such an advertisement, a cookie is placed on your computer. A Bing UET tag is integrated on our website. This is a code that, in combination with the cookie, stores a number of non-personal data about your use of the website. This includes the duration of the visit to the website, which sections of the website were visited, and through which advertisement the users came to the website. No information about your identity is collected. The collected information is transferred to Microsoft servers in the USA.
For more information on what Microsoft does with stored data, read the Microsoft privacy statement.

For more details on which cookies are exactly placed on this website and what they do, go to cookie preferences.


Cookies from Pinterest may be placed. We use this service to track and receive reports on how visitors use the website. In addition, this data can be used for remarketing campaigns. Cookies are only placed if you have given permission for the placement of marketing cookies. Read the Pinterest privacy policy here.

Facebook / Instagram (Meta)

Cookies from Facebook may also be placed. We use this service to track and receive reports on how visitors use this website. In addition, this data can be used for remarketing campaigns. Cookies are only placed if you have given permission for the placement of marketing cookies. Read the Facebook / Instagram (Meta) privacy policy here.

How We Secure Personal Data

Kranendonk B.V. takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized alteration. If you believe that your data is not properly secured or if there are indications of abuse, please contact our customer service or use the contact details at the top.

Changes to the Privacy Policy

We reserve the right to change our privacy policy at any time. However, you will always find the most recent version on this page. If the new privacy policy has significant consequences for how we process data already collected about you, we will notify you by email.

Questions? Contact us.